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学术讲座
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2023/05/23
Contextual Design of Creative Product Bundles Using Interlocked Hy...
Marketing Seminar（2023-10）Speaker: Yang Li, Cheung Kong Graduate School of Business
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2023/05/19
Forgetful Consumers and Consumption Tracking
Marketing Seminar（2023-09）Speaker: Mengze Shi, Yuk-Shee Chan Professor of Business, Hong Kong U...
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2023/05/09
The Art of the Deal: Deciphering the Endowment Effect from Traders...
Marketing Seminar（2023-08）Speaker: Feng Sheng, Zhejiang University
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2023/04/28
The Effect of Visual Space on Consumer Choice
Marketing Seminar（2023-07）Speaker: Han Gong, Shanghai University of Finance and Economics
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2023/04/21
Finding Innovation Success with Users and AI
Marketing Webinar（2023-06）Speaker: Martin Schreier, Vienna University of Economics and Business
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2023/04/20
An Aversion to Intervention: How the Protestant Work Ethic Influen...
Marketing Seminar (2023-05）Speaker: Yimin Cheng, Monash University
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2023/04/13
Being conservative with AI: how AI adoption influences consumers r...
Marketing Seminar (2023-03) Speaker: Liang Huang, Tsinghua University
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2023/04/14
Minority Representation in Cultural and Entertainment Products
Marketing Seminar（2023-04）Speaker: Xiaoyu Zhou, ShanghaiTech University
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2023/03/24
Does Appearance Reveal Character? Lay Theory about People Influenc...
Marketing Webinar (2023-02) Speaker: Shilpa Madan, Virginia Polytechnic Institute and State Univ...
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2023/02/24
Smart Management: How Simple Heuristics Help Make Good Decisions i...
Marketing Seminar（2023-01）Speaker: Shenghua Luan, The Chinese Academy of Sciences
