Speaker：Professor Richard D'Aveni

Date: Friday, April 20, 2012

Time: 10:00-11:30

Room: 216 New Guanghua Building

Topic: Hypercompetition and Beating the Commodity Trap

Bullet Points of Key Components of his Talk:

* Competition is becoming more fast and furious all over the globe

* The speed of competition is changing the rules of the game in many

parts of the world

* What are the new rules of competition?

* How do you deal with rapid commoditization caused by Hypercompetition?

Professor D'Aveni has published five books, including the international best seller,Hypercompetition (available in 11 languages) and his ground breaking book on corporatespheres of influence, Strategic Supremacy. D’Aveni’s 2010 book, Beating the Commodity Trapis already being translated into Chinese, Italian and Japanese.

He has advised or worked with the president or prime minister of two G-7 countries, theEuropean Parliament, the French Senat, members of the Saudi Royal family, and the VicePresident of Indonesia, as well as consulted with over 30 CEOs in the Fortune and Global 500and over ten billionaire families on the Forbes list of The Wealthiest 500 in the World.

He has been named one of the seven most influential strategic theorists in the world by the CorporateExecutive Board and Germany's Business Week named him one of five American academics mostlikely to influence the future of management.

He won the prestigious A. T. Kearney Award for his research and was appointed a World Economic Forum Fellow, often speaking at the World Economic Forum’s annual meeting in Davos.

D’Aveni has been listed as one of the top 50 management thinkers in the world in 2007, 2009, and 2011 by the Thinker’s 50, CNN, Forbes, the Harvard Business Review, The Times of London, and the Times of India.