Organization and Strategy Seminar

Topic：Disruptive Events at the Nexus between Corporation and Community: HowAccidents and AttacksAffect Market Entry in the Commercial Drone Service Industry

Speaker:Lori Yue, USC Marshall School of Business

Time: Friday, 03 June, 10:00-11:30 am

Location: Room 218, Guanghua Building 1

Abstract:

Disruptive events that escalate the tension between community and organizations deter entrepreneurs’ market entries. They also convey information about the risk of market entry. While the prior literature has focused on industry accidents and studied how accidents caused by some organizations lead the public to punish other innocent ones, we study both the industry accidents that are caused by industry players and hurt community and those committed by community activists to attack organizations. Moreover, the former generates negative spillover effect and introduces a regulation hazard while the later indicates the presence of opposing forces within a community. Their deterrence onmarket entries, however,are mitigated in communities where internal cohesion is high, where the new industry has powerful allies, and where the regulatory environment is relatively clear. We find broad support for our propositions in a study of the nascent commercial drone service industry from 2014 to 2015.

Introduction:

Lori Yue studies the collective action strategies of businesses. Her research explores two areas related to this topic. In one line of research, she examines how businesses mobilize among themselves to organize collective action. In a second line of research, she examines the strategies that businesses adopt to deal with collective actions organized by social movement activists in the market. She received the Marshall School’s Dean’s Award for Research Excellence in 2015 and the Research Excellence Award from the Management and Organization Department at USC in 2013. Her dissertation was a finalist in the 2009 INFORMS Organization Science Dissertation Proposal Competition. Professor Yue has published in Administrative Science Quarterly, American Journal of Sociology, American Sociological Review, and Organization Science.

http://www.marshall.usc.edu/faculty/directory/qyue

Your participation is warmly welcomed!