拉斯维加斯9888

标题:What happens in acquisitions? Evidence from brand ownership changes and advertising investment

演讲人:Edward Fee, Michigan State University

功夫：11月25日（周二）下午1:30-3:00

地址:新楼215 教室

提要：We study a large sample of brands that are acquired and find that new owners display anabnormal propensity to sharply increase or decrease advertising spending, with large decreasesbeing particularly common. Increased privat